Mississippi School Public Relations Association

The Mississippi School Public Relations Association (MSPRA) is a professional, non-profit organization that is devoted to building support for education through responsible public relations. Affiliated with the National School Public Relations Association, MSPRA provides professional development and other services to:

  • Build public support for the best educational opportunities and achievement for all students, and
  • Promote better public understanding of the objectives, accomplishments and needs of education in a diverse society.

MSPRA members are school leaders with various responsibilities - superintendents, public information officers, board members, principals, school foundation and business partnership leaders, education leaders for associations, and numerous consultants who work with educators on all facets of communication. Leaders know a major key to building taxpayer, staff and board support for quality education is effective communication. This includes:

  • Marketing your schools
  • Improving staff communication
  • Engaging the community on key issues
  • Neutralizing pressure groups or dealing with the media during bad times
  • Effectively communicating at the building level
  • Passing a bond or budget referendum, or implementing a school reform program

Benefits of MSPRA membership:

  • Professional affiliation with public relations professionals across the state
  • Mentoring opportunities with professionals in the areas of public relations, media relations, communications and educational marketing
  • Professional affiliation with the Mississippi Association of School Superintendents (MASS) and the Mississippi Association of School Administrators (MASA)
  • Daily opportunities for "counselors on call"
  • Shared resources on tight budgets
  • Opportunities to share print and media ideas
  • Local, state, regional and national professional development conferences
Office of Communications     P.O. Box 771     Jackson, MS 39205-0771     Phone: (601) 359-3515     Fax: (601) 359-3033

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